Hollywood planet : global media and the competitive advantage of narrative transparency
An examination of US media's success around the world, advancing a theory behind the popularity of American culture and the strategy for obtaining this advantage. For scholars and students in mass media & society, and international/intercultural studies.
XIV, 215 Seiten
9780805832297, 9780805832303, 0805832297, 0805832300
246257958
Contents: Introduction: Media and Cultures. Seeing Transparency. Modes of Reception in World Media Markets. Competitive Advantage and the Media. The Culture Factory. The Transparent Text. The Extensions of Media. The Transparent and the Opaque. Cultures and Anarchy.
Literaturverz. S. 187 - 198