Risk and 'The Other'

Cambridge University Press, 29 sept. 1999 - 165 pages
From earthquakes to epidemics, AIDS to industrial accidents, the mass media continually bring into our daily lives the awareness of risk. But how do people respond to this increased awareness? How do people cope with living in what has been termed 'the risk society'? This book attempts to explain how, within a given social and cultural context, individuals make sense of impending crisis. In particular it tries to explain the phenomenon of a widespread sense of personal invulnerability when faced with risk: the 'not me' factor. Using a social psychological framework it highlights emotional factors which are a key component of responses to risk but have hitherto been neglected due to the tendency of much work on risk to concentrate almost exclusively on cognitive processing. This book will appeal to an international audience of post-graduates, academics and researchers in the areas of risk, psychology, sociology, medical anthropology and psychoanalytic studies.

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Responses to risks an introduction
Human responses to risks not me the other is to blame
A study of lay peoples responses to a risk HIVAIDS in Britain and South Africa
Evaluating two social psychological models of the response to risks
The source of linking risk and the other splitting objects into good and bad
Social representations of risks
Emotional life a new frontier for social theory
Changing social representations of risks
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