Building Social Business: The New Kind of Capitalism That Serves Humanity's Most Pressing NeedsReadHowYouWant.com, 2010 - 226 pages Muhammad Yunus, the practical visionary who pioneered microcredit and, with his Grameen Bank, won the 2006 Nobel Peace Prize, has developed a visionary new dimension for capitalism which he calls ''social business.'' By harnessing the energy of profit-making to the objective of fulfilling human needs, social business creates self-supporting, viable commercial enterprises that generate economic growth even as they produce goods and services that make the world a better place. In this book, Yunus shows how social business has gone from being a theory to an inspiring practice, adopted by leading corporations, entrepreneurs, and social activists across Asia, South America, Europe and the US. He demonstrates how social business transforms lives; offers practical guidance for those who want to create social businesses of their own; explains how public and corporate policies must adapt to make room for the social business model; and shows why social business holds the potential to redeem the failed promise of free-market enterprise. |
Table des matières
Why Social | 1 |
Growing | 45 |
Launching a Social | 79 |
To Cure | 130 |
Legal and Financial Frameworks for Social | 152 |
Grameen Veolia | 184 |
Creating a Global Infrastructure for Social | 210 |
Glimpses | 237 |
The End | 267 |
Front Cover | 288 |
Autres éditions - Tout afficher
Building Social Business: The New Kind of Capitalism That Serves Humanity's ... Muhammad Yunus Aucun aperçu disponible - 2010 |
Expressions et termes fréquents
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