Rework

Couverture
Crown, 9 mars 2010 - 288 pages
Rework shows you a better, faster, easier way to succeed in business. 

Most business books give you the same old advice: Write a business plan, study the competition, seek investors, yadda yadda. If you're looking for a book like that, put this one back on the shelf.

Read it and you'll know why plans are actually harmful, why you don't need outside investors, and why you're better off ignoring the competition. The truth is, you need less than you think. You don't need to be a workaholic. You don't need to staff up. You don't need to waste time on paperwork or meetings. You don't even need an office. Those are all just excuses. 

What you really need to do is stop talking and start working. This book shows you the way. You'll learn how to be more productive, how to get exposure without breaking the bank, and tons more counterintuitive ideas that will inspire and provoke you.

With its straightforward language and easy-is-better approach, Rework is the perfect playbook for anyone who’s ever dreamed of doing it on their own. Hardcore entrepreneurs, small-business owners, people stuck in day jobs they hate, victims of "downsizing," and artists who don’t want to starve anymore will all find valuable guidance in these pages.
 

Table des matières

The new reality
9
Learning from mistakes is overrated
16
Why grow?
22
Enough with entrepreneurs
28
Scratch your own itch
34
No time is no excuse
40
Embrace constraints
67
Ignore the details early on
74
Who cares what theyre doing?
148
Let your customers outgrow you
156
Dont write it down
164
Build an audience
170
Do it yourself first
201
Strangers at a cocktail party
208
Forget about formal education
215
Hire great writers
222

Be a curator
80
Tone is in your fingers
87
Launch now
93
Reasons to quit
100
Meetings are toxic
108
Dont copy
135
Pick a fight
141
Own your bad news
231
You dont create a culture
249
Theyre not thirteen
255
Sound like you
262
ASAP is poison
268
About 37signals
277
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À propos de l'auteur (2010)

Jason Fried is the cofounder and president of Basecamp (formerly 37signals), a privately held Chicago-based company committed to building the best web-based tools possible with the least number of features necessary. With David Heinemeier Hansson, Fried is the coauthor of Getting Real: The Smarter, Faster, Easier Way to Build a Successful Web Application; Remote: Office Not Required; and the New York Times bestseller Rework.

David Heinemeier Hansson is a partner at Basecamp (formerly 37signals), a privately held Chicago-based company committed to building the best web-based tools possible with the least number of features necessary. With Jason Fried, Hansson is the coauthor of Getting Real: The Smarter, Faster, Easier Way to Build a Successful Web Application; Remote: Office Not Required; and the New York Times bestseller Rework.

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