Commercialization of Children's Television: Hearings Before the Subcommittee on Telecommunications and Finance of the Committee on Energy and Commerce, House of Representatives, One Hundredth Congress, on H.R. 3288, H.R. 3966, and H.R. 4125 ... September 15, 1987, and March 17, 1988U.S. Government Printing Office, 1988 - 350 pages |
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12 minutes adults BRUCE BRYANT cable Captain Power Chairman CHARREN chil child audience children's advertising children's programming children's television programming children's TV CHILDREN'S VIDEO MARKETPLACE CLASTER cognitive commercial broadcasters commercial content commercial television commercialization guidelines concern CONGRESS THE LIBRARY deregulation educational and informational entertainment FCC's Federal Communications Commission Federal Trade Commission G.I. Joe going gramming Hasbro home video Independent stations independent television stations industry interactive INTV issue JORGENSON kids Kunkel legislation LIBRARY OF CONGRESS limit Little Pony Mattel minutes per hour National Nickelodeon non-program content PADDEN parents Peggy Charren percent problem program content program length commercials programming for children public interest question recognize regulation responsibility Romper Room rulemaking sell Sesame Street SHEEHAN specific Subcommittee TAUKE television advertising testimony Thank TOY COMPANY toy manufacturers understand viewers viewing WARTELLA watch weekday WEEMS young children
Fréquemment cités
Page 146 - (1) by striking out "and" at the end of paragraph (3); "(2) by striking out the period at the end of paragraph (4) and inserting in lieu thereof...
Page 4 - I would like to submit my written testimony for the record and provide the subcommittee with brief opening remarks.
Page 19 - This nation cannot continue to compete and prosper in the global arena when more than one-fifth of our children live in poverty and a third grow up in ignorance.
Page 103 - If advertisements are to be directed to children, then basic fairness requires that at least a clear separation be maintained between the program content and the commercial message so as to aid the child In developing an ability to distinguish between the two. 49. Special measures should, therefore, be taken by licensees to Insure that an adequate separation Is maintained on programs designed for children. One technique would be to broadcast an announcement to clarify when the program...
Page 95 - Office on behalf of the AMERICAN PSYCHOLOGICAL ASSOCIATION before the UNITED STATES HOUSE OF REPRESENTATIVES Committee on...
Page 134 - The Commission has offered neither facts nor analysis to the effect that its earlier concerns over market failure were over-emphasized, misguided, outdated, or just downright incorrect * * *. Instead, without explanation, the Commission has suddenly embraced what had theretofore been an unthinkable bureaucratic conclusion that the market did in fact operate to restrain the commercial content of children's television.
Page 339 - Revision of Programming and Commercialization Policies, Ascertainment Requirements and Program Log Requirements for Commercial Television Stations", MM Docket No.
Page 1 - ... responsibility. 16. As we have long recognized, broadcasters have a duty to serve all substantial and important groups in their communities, and children obviously represent such a group. Further, because of their Immaturity and their special needs, children require programming designed specifically for them. Accordingly, we expect television broadcasters as trustees of a valuable public resource, to develop and present programs which will serve the unique needs of the child audience.
Page 202 - The popularity of this new pastime [radio] among children has increased rapidly. This new invader of the privacy of the home has brought many a disturbing influence in its wake. Parents have become aware of a puzzling change in the behavior of their children.
Page 301 - Association which represents 1.9 million education employees throughout the nation in elementary, secondary, vocational, and postsecondary schools. We appreciate this opportunity to comment on an issue of the utmost importance to the future of this nation: the level of federal assistance provided to promote excellence and equity in America's educational institutions.