Campaign Talk: Why Elections Are Good for UsPrinceton University Press, 1 juil. 2009 - 328 pages Roderick Hart may be among the few Americans who believe that what politicians say in a campaign actually matters. He also believes that campaigns work. Even as television coverage, political ads, and opinion polls turn elections into field days for marketing professionals, Hart argues convincingly that campaigns do play their role in sustaining democracy, mainly because they bring about a dialogue among candidates, the press, and the people. Here he takes a close look at the exchange of ideas through language used in campaign speeches, political advertising, public debates, print and broadcast news, and a wide variety of letters to the editor. In each case, the participants choose their words differently, and this, according to Hart, can be a frustrating challenge to anyone trying to make sense of the issues. Yet he finds that the process is good for Americans: campaigns inform us about issues, sensitize us to the concerns of others, and either encourage us to vote or at least heighten our sense of the political world. |
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... negative impressions of the campaign process. The assumption on which this analysis rests is that politics has always been political. For example, the campaign of 1800 featured John Adams and Thomas Jefferson, two luminaries who were ...
... and Shanto Iyengar show that negative advertising can actually depress the popular vote.47 Ostensibly, voters become so satiated by the opprobrium candidates heap on one another that they quit the process 14 CHAPTER 1.
... negative advertising, Doris Graber on campaign visuals, Kathleen Jamieson on political speech-making, and William Gamson on citizen dialogue has surveyed the campaign genre expertly.56 My goals here are at once broader and narrower. I ...
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