Campaign Talk: Why Elections Are Good for UsPrinceton University Press, 1 juil. 2009 - 328 pages Roderick Hart may be among the few Americans who believe that what politicians say in a campaign actually matters. He also believes that campaigns work. Even as television coverage, political ads, and opinion polls turn elections into field days for marketing professionals, Hart argues convincingly that campaigns do play their role in sustaining democracy, mainly because they bring about a dialogue among candidates, the press, and the people. Here he takes a close look at the exchange of ideas through language used in campaign speeches, political advertising, public debates, print and broadcast news, and a wide variety of letters to the editor. In each case, the participants choose their words differently, and this, according to Hart, can be a frustrating challenge to anyone trying to make sense of the issues. Yet he finds that the process is good for Americans: campaigns inform us about issues, sensitize us to the concerns of others, and either encourage us to vote or at least heighten our sense of the political world. |
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... 4 Distribution of Texts by Media Source A3.5 Distribution of Texts by Candidate A3.6 Distribution of Letters by Geographical Region 107 118 143 152 213 264 264 265 266 267 268 Preface ✼ ✼ ONCE AGAIN the millennium approaches and once xi.
... letters they write to their local newspapers. The result of these labors is a complex portrait of campaigns. I argue that this complexity has made American democracy vital since its beginnings. Campaign Talk does not present a detailed ...
... letters-to-the-editor (to get a sense of the people's voice). Texts collected from each of the thirteen presidential elections between 1948 and 1996 are now housed in DICTION's database, and this book is the result of those labors. Many ...
... letter to the local paper; that letter is read by a neighbor while half-watching a political commercial; the ad inspires a counter-ad by an outraged opponent; a print reporter covers the resulting contretemps and then asks the candidate ...
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