Campaign Talk: Why Elections Are Good for UsPrinceton University Press, 1 juil. 2009 - 328 pages Roderick Hart may be among the few Americans who believe that what politicians say in a campaign actually matters. He also believes that campaigns work. Even as television coverage, political ads, and opinion polls turn elections into field days for marketing professionals, Hart argues convincingly that campaigns do play their role in sustaining democracy, mainly because they bring about a dialogue among candidates, the press, and the people. Here he takes a close look at the exchange of ideas through language used in campaign speeches, political advertising, public debates, print and broadcast news, and a wide variety of letters to the editor. In each case, the participants choose their words differently, and this, according to Hart, can be a frustrating challenge to anyone trying to make sense of the issues. Yet he finds that the process is good for Americans: campaigns inform us about issues, sensitize us to the concerns of others, and either encourage us to vote or at least heighten our sense of the political world. |
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... DICTION's Variable Structure 2.2. List of Figures List of Tables Preface CHAPTER 1 Campaign Questions CHAPTER 2 Campaign Language CHAPTER 3 Campaign Evolution CHAPTER 4 Campaign Functions CHAPTER 5 Campaign Forums CHAPTER 6 The Political ...
... DICTION's Variable Structure 2.2 DICTION's Main Screen 3.1 Spatial Terms across Time 3.2 Certainty Scores across Time 3.3 Familiarity Scores across Time 4.1 Use of Beltway Language and Incumbency 4.2 Impact of Normalcy on Campaign ...
... DICTION, developed by me to assess the unconscious language choices people use when talking to one another.6 DICTION is a humble device—it looks only at the kinds of words people use, ignoring completely how and why they are used ...
... DICTION has been rewritten to work on the powerful personal computers now available. More recently, DICTION has been put to work in connection with the Campaign Mapping Project, a research endeavor codirected by me and Kathleen Hall ...
... DICTION will be blind to an advertisement's visual bounties but it will remember that its topic was Medicare. DICTION knows nothing of Dan Rather's savoir faire but it will remember, most assuredly, that he reported on Medicare. Because ...